With a sad kind of LOOK.

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Mar 3

I used to work for this awesome little company called Internet Direct (aka iDirect). Things were great! Happy, loyal customers and a positive work environment, helping people get connected to the net. Nirvana! Then iDirect “merged” with a clown factory known as LOOK Communications and I guess the writing was on the wall. LOOK proceeded to kill anything wonderful or unique about iDirect. You know, that stuff that kept our happy, loyal customers loyal and happy? Annual customer appreciation picnics and holiday parties? Gone. Friendly, approachable branding? Also gone. Replaced (with predictable corporate cruft). Fast forward to this. Asset liquidation. Somewhere in all the junk they’re now selling off to “maximize shareholder value” there are the remains of something that was once special.

Posted 2 years ago

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